F-AREA / FUKUOKA, JAPAN

Spice up
the tourism industry.

Spice up the tourism industry.

Explore our work

OUR PERSPECTIVE

Extraordinary value.
In everyday places.

We bring a fresh perspective to tourism. From a place to stay to a story worth sharing, we connect Japan’s local culture, people and craftsmanship with the world.

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Japanese Food Craftsman YouTube channel

FILM & YOUTUBE

Sharing Japanese culture through food.

Through Japanese Food Craftsman, we document local restaurants, long-established businesses and artisans. Each film shares the people, dedication and philosophy behind their work—and opens up new possibilities beyond the screen.

Watch Japanese Food Craftsman
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An artisan sharpening a Japanese knife

CROSS-BORDER E-COMMERCE

Artisans’ passion to the world.
Their value to the future.

Through YouTube, we inspire admiration for artisans and connect their craft with the next generation. We bring Japanese craftsmanship to the world and support artisans' growth.

YouTubeGlobal reach×E-commerceDirect sales

We present production processes, history and makers’ stories on YouTube. Through the official Japanese Food Craftsman Shop, we make traditional crafts available for people around the world to discover and purchase.

An artisan preparing steamed sweets in a traditional workshop

“Without a successor, this workshop will close.”

Filming at hundreds of restaurants and workshops, we learned that a lack of successors and declining sales were forcing many to close with this generation. It was deeply saddening. Yet these visits also convinced us that the skills and dedication of artisans have value the world deserves to discover.

Explore our commerce business JP

OUR IMPACT

YouTube views

Businesses filmed

Products available

Partner manufacturers

THE VALUES WE LIVE BY

PHILOSOPHY

01

Move hearts.

Tell stories that move people, revealing the passion and skills behind every product.

02

Stay authentic.

Embrace change while preserving the essential value of artisans’ skills and philosophy.

03

Turn value into prosperity.

Connect craftsmanship with global demand to create lasting economic value for makers and their communities.

04

Connect the future.

Connect artisans with the world, turning today’s inspiration into the next generation’s aspirations and a living legacy.

COMPANY

F-area Co., Ltd.

Founded
May 18, 2018
Based in
Fukuoka, Japan
Address
KM Harada Building 202, 2-3-13 Akasaka,
Chuo-ku, Fukuoka 810-0042, Japan
Our businesses
Hospitality management, film production and cross-border e-commerce

LET’S CONNECT

What can we
create together?

f-area26@f-area.co.jp

Partnerships, production inquiries, hospitality and commerce.